The Turn

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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

Behind the Scenes with a Callaway Golf Pro Tour Rep

Apr 29, 2021

If you've ever been to a professional tour event, you see the rows of trucks from just about every equipment company there is lined up just outside the golf course. But have you ever wondered what goes on behind the scenes? While at Kapolei Golf Club for the 2021 LPGA Lotte Championship, Kris Strauss is joined by Barry...

Takeaways from the "Every Two Year" Troon Golfer Survey

Apr 13, 2021

Last fall, Troon concluded their “Every Two Year” Golfer Survey, that has a goal to better define current customers and provide data on their respective wants/needs/trends on the game and industry. Jared Cohen and Kris Strauss take a dive into the results of the survey and provide their prime takeaways to apply to...