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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

Apr 29, 2021

If you've ever been to a professional tour event, you see the rows of trucks from just about every equipment company there is lined up just outside the golf course. But have you ever wondered what goes on behind the scenes? While at Kapolei Golf Club for the 2021 LPGA Lotte Championship, Kris Strauss is joined by Barry Lyda, the LPGA Tour Rep for Callaway Golf for a behind the scenes discussion on how pros work with reps and their various products while traveling all over the world for various events.