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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

Jun 30, 2022

In this episode, Julia and Kris chat with the ultimate golfing family, the Maurers. Both Lindsay and Neil are Troon General Managers, and 9-year old son Kingston is already well into developing his love for the game. 


Jun 6, 2022

Listen in as Julia and Kris take a deep dive on logo changes relative to brand strategy, standards guides, best practices, and more. Our guests for this episode are Lauren Weingartner, Corporate Director of Sales & Marketing, and Joelle Creamer, Brand Development Lead for RealFood Hospitality, Strategy & Design.


Jun 2, 2022

Looking for ways to get more women into golf? Have a listen to this episode, featuring Marissa Kulig Crow, 2021 LPGA National Teacher of the Year, for best practices on growing the game with women and anyone who wants to get into golf!