The Turn

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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

One of the fastest growing sports in America...Pickleball!

May 28, 2021

In this exciting addition of The Turn, we veer away from golf and focus on a great "golf-related activity"...Pickleball! Pickleball is an exciting sport that combines elements of Tennis, Badminton, and Ping Pong. With nearly 3.5 million players, it’s one of the fastest growing sports in America. Kris Strauss...

An unconventional look at the "Happiness Business"

May 13, 2021

Comparing clubs to Disney movies, stealing free stuff, speedos and more all in a sit-down conversation with the president of Troon Privé, Rob DeMore. Rob joins Jared Cohen for an unconventional discussion centered around the private club industry, aka "the happiness business," with everything from drawing comparisons...