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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

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An unconventional look at the "Happiness Business"

May 13, 2021

Comparing clubs to Disney movies, stealing free stuff, speedos and more all in a sit-down conversation with the president of Troon Privé, Rob DeMore. Rob joins Jared Cohen for an unconventional discussion centered around the private club industry, aka "the happiness business," with everything from drawing comparisons from High School Musical 2 and pop culture,  country club crimes, traditions vs. ruts, things to come as a result of COVID-19 that may be here to stay and the incredible efforts made by private club members and associates who have given back since the start of the pandemic. BONUS!! Rob has a trivia question at the end of the episode!