Apr 29, 2021
If you've ever been to a professional tour event, you see the rows of trucks from just about every equipment company there is lined up just outside the golf course. But have you ever wondered what goes on behind the scenes? While at Kapolei Golf Club for the 2021 LPGA Lotte Championship, Kris Strauss is joined by Barry...
Apr 13, 2021
Last fall, Troon concluded their “Every Two Year” Golfer Survey, that has a goal to better define current customers and provide data on their respective wants/needs/trends on the game and industry. Jared Cohen and Kris Strauss take a dive into the results of the survey and provide their prime takeaways to apply to...