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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

Dec 21, 2022

In this special episode, Kris and Julia share the recording of an exclusive Q&A with world #1 Rory McIlroy, which was broadcast live on December 14, 2022. Tune in to hear Rory talk about his junior golfing days growing up in Ireland, career highlights, mentors, and his plans for the day he eventually decides to hang up...


Dec 14, 2022

In this episode, Kris and Julia took the opportunity to visit with Sven Wiedenhaupt, General Manager of Indian Wells Golf Resort about his global adventures and unique approach to the customer experience.

For questions, feedback and show ideas, contact jkelly@troon.com


Nov 30, 2022

From a Patented Hydraulic Moving Platform, three hitting surfaces, and real-time ball flight data, to mesmerizing 3D graphics, birdsong, and cool breezes, Golfzon is truly a high-tech experience that might be as mind blowing as it is fun - especially when served up with a whole new level of food and beverage offerings....


Nov 17, 2022

Troon only sends its biannual Golfer Survey once every two years, and in this episode Kris and Julia are joined by EVP Phil Green to chat about the interesting statistics revealed in the 2022 edition. More than 10,000 individuals from Troon's subscriber database responded, which represents an increase of 3,000 from...


Nov 9, 2022

In honor of Veteran's Day, Julia and Kris chat with Tony Biata, PGA Member and Senior Director of Development for Folds of Honor. Meeting sacrifice with hope, Folds of Honor has awarded more than 44,000 educational scholarships to the families of fallen and disabled military personnel since its inception in 2007 - and...