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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

  1. All Episodes
  2. 2019
  3. 11

Pulling Back the Curtain with a Thriving Golf Club

Nov 20, 2019

It wasn't long ago the United States dealt with the recession and among the businesses that really felt the struggle was the golf industry. Manchester Country Club in Bedford, New Hampshire was among those whom was really feeling that struggle. Fast forward to today and the club, lead by general manager Brian Kelley, is...

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A Picture is Worth a Thousand Words, But Video is Worth a Million

Nov 5, 2019

Jared Cohen sits down with Caleb Sapp, the founder of Anecdote Film Co., and Lauren Ruocco, Director of Sales and Marketing for Troon Privé, for a discussion on the power of storytelling as part of your marketing strategy and why creating human interest stories is becoming one of the most powerful forms of marketing...

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