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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

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  2. Insights from the 2022 Troon Golfer Survey

Insights from the 2022 Troon Golfer Survey

Nov 17, 2022

Troon only sends its biannual Golfer Survey once every two years, and in this episode Kris and Julia are joined by EVP Phil Green to chat about the interesting statistics revealed in the 2022 edition. More than 10,000 individuals from Troon's subscriber database responded, which represents an increase of 3,000 from the 7,000 who responded in 2020. This was the fifth survey sent since 2014.