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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

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  2. Takeaways from the "Every Two Year" Troon Golfer Survey

Takeaways from the "Every Two Year" Troon Golfer Survey

Apr 13, 2021

Last fall, Troon concluded their “Every Two Year” Golfer Survey, that has a goal to better define current customers and provide data on their respective wants/needs/trends on the game and industry. Jared Cohen and Kris Strauss take a dive into the results of the survey and provide their prime takeaways to apply to our business.