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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

May 19, 2020

Our apologies for the long gap between episodes as we have all seen our lives impacted by the COVID-19 pandemic. But we're back and will continue to be back with great episodes of the next several weeks. For this edition, Jared Cohen and Kris Strauss are joined by Troon Vice President of Operations, Bill O'Brien, who was one of the creators for Troon's Moments Matter campaign. A campaign that has taken off with incredible stories of associates and members at properties in the Troon family of brands who have given of themselves to provide aid to others in their communities. We share those stories plus an outlook on the future.