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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

Apr 12, 2018

One of the most prevalent topics in golf in 2018 from the professional ranks to the amateurs is the incredible technology seen with equipment. Jared Cohen and Michael Loizou in this episode are joined by the director of strategic partnerships for Callaway Golf, Randy Rubin, who discuss everything from innovations with equipment to marketing an international brand. Plus, the guys give their takeaways from the 2018 Masters Tournament.