The Turn

The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

Pulling Back the Curtain with a Thriving Golf Club

Nov 20, 2019

It wasn't long ago the United States dealt with the recession and among the businesses that really felt the struggle was the golf industry. Manchester Country Club in Bedford, New Hampshire was among those whom was really feeling that struggle. Fast forward to today and the club, lead by general manager Brian Kelley, is...

A Picture is Worth a Thousand Words, But Video is Worth a Million

Nov 5, 2019

Jared Cohen sits down with Caleb Sapp, the founder of Anecdote Film Co., and Lauren Ruocco, Director of Sales and Marketing for Troon Privé, for a discussion on the power of storytelling as part of your marketing strategy and why creating human interest stories is becoming one of the most powerful forms of marketing...

Growing the Game with Notah Begay III

Sep 10, 2019

After hosting two clinics for the Ak-Chin Indian Community at Ak-Chin Southern Dunes Golf Club in Maricopa, AZ, NBCSports & GolfChannel Analyst Notah Begay III sat down with us in a great conversation on how he is doing his part to grow the game of golf, stories from his playing days with former Stanford teammate...

Golf Travel Trends

Aug 6, 2019

In this edition of The Turn Podcast, Kris Strauss, Troon senior vice president of Sales and Marketing, was joined by the Peter Walton who is the President & Chief Executive of IAGATO, the Global Golf Tourism Organization, at their recent North American Conference in Austin, TX. The two discuss various trends in...

A Sit Down with Respected Golf Course Architect, Bill Coore

Jul 16, 2019

We were honored to be joined by a legend in the golf industry as Bill Coore of the renowned Coore and Crenshaw Golf Course architectural firm join Jared Cohen and Troon Senior Vice President of Sales and Marketing, Kris Strauss, to have an in-depth discussion on golf course design, history and of course updates on the...