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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

  1. All Episodes
  2. 2018

The 2018 Golfer Survey

Dec 20, 2018

To wrap up year one of The Turn Podcast, Jared Cohen is joined by Senior Vice President of Sales and Marketing for Troon, Kris Strauss. Every two years, Troon surveys a random sampling of golfers across the United States to learn more about the consumer and the direction of the industry through various trends. Kris...

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Best Practices Working with the Media

Nov 29, 2018

Best ways of leveraging the media is a common conversation among those in sales and marketing within the golf industry. With content continuing to rule as we approach 2019, what better to learn the best ways of utilizing the media than with a media member? ESPN.com Staff Writer Josh Weinfuss joins the show to discuss...

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Creating the 'WOW' Factor

Sep 20, 2018

Broadcasted from the Golf Inc. Strategies Summit from Carlsbad, CA, Jared Cohen is joined by VP of Operations at Troon, Bill O'Brien, and General Manager at Princeville Makai Golf Club in Hawaii, Doug Sutter, for a discussion on creating, planning and implementing that experience at your property that makes a...

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Similarities of Managing Golf and Tennis

Aug 23, 2018

Providing an un-paralleled experience to customers and guests while striving to grow the game and it’s future. This is the driving force for what motivates those who work in the golf industry. The exact same thing can be said for those in the Tennis industry. Jared Cohen and Michael Loizou are joined by two members of...

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Growing The Game

Aug 1, 2018

The Turn Podcast has hit the road as we broadcast in the Northeast at Springdale Golf Club on the campus of Princeton University.We're joined by Chief Business Officer of the AJGA, Jason Etzen, as well as Head Golf Professional at Springdale, Keith Stewart, to discuss the trends of junior golf, how it is continuing grow...

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