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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

Dec 20, 2018

To wrap up year one of The Turn Podcast, Jared Cohen is joined by Senior Vice President of Sales and Marketing for Troon, Kris Strauss. Every two years, Troon surveys a random sampling of golfers across the United States to learn more about the consumer and the direction of the industry through various trends. Kris and Jared pulled out key findings from this 2018 edition of the Golfer Survey with topics ranging from rounds and playing habits, social media usage, travel trends, fitness and more.