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The Turn takes a broad look at golf, not just as a game but as a business. Jared Cohen, Bill O'Brien and Michael Loizou have decades of experience in the golf industry; from California to Dubai. The trio discusses trends from the golf business, equipment and more. Presented by Troon, each episode will be joined by a featured guest, promised to be a big-time expert in the industry.

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  2. A Picture is Worth a Thousand Words, But Video is Worth a Million

A Picture is Worth a Thousand Words, But Video is Worth a Million

Nov 5, 2019

Jared Cohen sits down with Caleb Sapp, the founder of Anecdote Film Co., and Lauren Ruocco, Director of Sales and Marketing for Troon Privé, for a discussion on the power of storytelling as part of your marketing strategy and why creating human interest stories is becoming one of the most powerful forms of marketing for your club.